23 May

Your days become easier when you know WHY you do the things you do.


What’s your WHY?  It almost feels this question has been done to death, but interestingly enough, so many people still don’t have an answer!

For 50 per cent of people it’s “because I have to” but do you? If it’s not really leading you to your deep-seated WHY, you may even find you wouldn’t do it at all.

What compels you to get up and go to work each day, to do things you don’t want to do and to be able to work with your boss, peers, etc? Everyone needs some motivation to keep on track and it has to be a clear image.

So what is YOUR why?

Now you may be starting to understand your personal why is the reason you do the job you do etc, but I’m going to write about – ‘What is your other Why?”

I bet you didn’t know you needed two whys, did you? Maybe some people have more whys than they have discovered yet! And as we know, life is a journey, but when you ask the hard question you have to start to look at the really honest answer.

So the why we will be discussing is – WHY does your business exist?

Why would prospective clients use your business, why do you offer the products that you do, why would someone want to work for you, why will customers benefit from doing business with you? These questions are very different from your personal whys – e.g. why I want to work from home, why I want to work in marketing etc.

For us, our business why is because we want people to run successful businesses through training and education to increase profits/productivity/happiness by working on themselves and their business. We hate seeing business flounder. What’s your business WHY?

“When you are prospecting, focus on what your business can do for that prospect. Focus on helping, teaching, and giving back. It will make a difference in your success, which in turn will help you reach your personal whys.”   Matthew McAlpine        

Keep focusing on your whys… When we have a goal on which to focus, our life tends to re-organise itself around making it happen. The resources, solutions and answers start to appear.  For further help in finding your why, please contact the team at Auspac Business Advantage via education@auspacba.com.au

About Catherine Molloy
Catherine Molloy is the owner of Auspac Business Advantage Pty Ltd. Catherine has been awarded two International Stevie Awards, one for Education and Customer Service and one for Product Innovation as well as an Australian Institute of Management Regional Excellence Awards for owner/manager of the year. Catherine has over 25 years expertise in the delivery of services. sales, leadership and management training.

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