27 Jan


How essential are customers to your business?

How important are the customers in your business?

Three key points when it comes to making or increasing sales:

1. Know the products you are selling

Do your internal customers know your products well?

If not, what training would be best for them to experience and understand your business and services?

2.Understand your market

Who are your clients?

Why do they need your product?

You may have a general understanding of what their ‘wants’ are, however, build the relationship first and get to know your clients and create value.

3.Provide the X factor…Service, Service and Service

Go the extra mile and wow them… but how? Know your customers, know your products
CARE… (Customers are really excellent)

How will you know if you are doing an outstanding job if you don’t ask?

Collect feedback. Use feedback forms, online surveys, mystery shop, research, phone and ask, then use this information for making improvements. Don’t be a mug and let the information gather dust…

Thank your clients and continuously improve.

Did you know it is actually healthy for you to serve your customers well> Making people happy releases endorphins that make you feel happy. So if you’re happy you actually feel better about yourself, what you are selling and providing. Be the solution NOT the problem.

To sell is to serve… if someone comes to you and leaves with nothing… have you served them? Call your local training company ASAP to revisit your most important area and serve your business well. Go on make that first impression last.

Provide the X factor – service, service and service. Go the extra mile and wow them!

About Catherine Molloy
Catherine Molloy is the owner of Auspac Business Advantage Pty Ltd. Catherine has been awarded two International Stevie Awards, one for Education and Customer Service and one for Product Innovation as well as an Australian Institute of Management Regional Excellence Awards for owner/manager of the year. Catherine has over 25 years expertise in the delivery of services. sales, leadership and management training.

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